The First Stores
- emoroz16
- Jan 23
- 1 min read
After being encouraged by her husband, Malcom McLaren, Vivienne begin to create jewelry she sold at the local bazaar, and suits for him. Using some connections, she was able to work at the back of a fashion store called "Paradise" to create her personally designed fashion wear. Vivienne would change the name of the store to "Let it Rock" then "Too Fast To Live Too Young To Die". Soon, she came to own the store created publicity by naming it "SEX". Her brand was built on punk influences and doing eccentric things which were sure to catch people's attention. The store would go through a few name changes, the next name being "Seditionaries" which was a combination of the words seduction and revolutionaries. Vivienne's personal designer style was beginning to form. McLaren's influence on this collection came from the fact that he was the agent of the Sex Pistols which were an influential punk rock band in the UK. Finally, the store would later be renamed to "World's End".
Vivienne's fashion work was a collection of commentary on what was happening in the world and collaging it all together to make a statement. You always know it is her by the Victorian Era look combined with UK punk rock elements.
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